TYPES OF LOGOS HOW TO

Think of the apple of Apple or the bull’s eye of Target. Pictorial mark logos are instantly recognizable symbols of a brand. If your company takes its name from a person- you may want to avoid wordmark logos. However, if your company is not very well known, wordmarks may not work for you. This is the reason companies that want customers to keep coming back to them go for wordmarks. With attractive lettering, they can foster high recall. Wordmarks work very well with brands that have catchy, easy-to-pronounce names. Wordmark logos are also known as logotypes. In most cases, brands that are named after a concept use wordmark logos. Also known as logotypes, these are especially popular with companies who want to keep the customer experience at their centre. Think of Uber, Subway, Coca Cola and Visa. Wordmarks are simple and enjoy high recall. The chances are that you have encountered this type of logos the most. Think of the symbols of eBay, Google, Netflix or Facebook. Wordmark logos, as the name suggests, only comprise of letters. Monogram logos go well with formal brands and want to project an image of efficiency and expertise. KPMG (Full name- Klynveld Peat Marwick Goerdeler) is a good example. Businesses based on partnerships, like legal businesses or advertising/consulting agencies, can go for this type. If your brand has a long name or comprises of many words- go for it. IKEA takes its name from the initials of the founder Ingvar Kamprad, Elmtaryd- the family farm he was born in and Agunnaryd- the village near his birthplace. IKEA- one of the most famous monogram logos in the world, is an acronym. Some other examples are NHS or National Health System of the UK, HDFC or Housing Development Finance Corporation and FedEx – which was initially called Federal Express. One famous example of this is NASA, the shortened form of National Aeronautics and Space Administration. They are well-suited for brands that have long names. They are formal, all-business, neat and very streamlined in appearance. Monogram or lettermark logos are known for their simplicity. Some other famous examples are- HP (The Hewlett-Packard Company), WB(Warner Brothers), and CNN (Cable News Network). The brand’s logo is a monogram of its initials. Monogram logos are very common in the media and entertainment sector. In most cases, these are the brand initials. Monogram logo or lettermark logo consists of only letters. We will have a look at some of the distinctive styles of logos. However, some broadly acknowledged groups exhibit distinct characteristics. There is no authoritative classification of the types of logos.

Had Nike used some royal insignia or a floral design- it would be incongruous, and probably will never appeal to the target audience. It is an urban, contemporary brand whose appeal lies with young people of all genders. The swoosh also depicts what type of brand Nike is and who it targets. Even without the brand name accompanying it, it is instantly recognizable. Think about the Nike swoosh- it is synonymous with the brand. In fact, logo design plays a big part in brand recognition.īeing your brand’s most important symbol, your logo should be the perfect representation of it. On the other hand, a good logo can make your brand very memorable. Why is it vital that you know what type of logo you should use? Because your logo should perfectly symbolize what your brand is about. Carving out a brand identity where brand and logo are in perfect sync

TYPES OF LOGOS HOW TO

You should know how to dress your brand up for maximum impact. Once you know different logo styles that are prevalent in the world today, you will be able to see which type will be perfect for you.Īfter all, your logo acts like your style statement. But do you know which type will serve you the best? Well, to take that call, you should have an idea about the different types of logos that brands are using today. When you want to launch your brand, you want the perfect logo to represent it.

Types of logos